Case Study / Modern Dental Pacific
IDEASEED DEVELOPED A LAUNCH CAMPAIGN FOR TRIO CLEAR COVERING MULTIPLE MEDIUMS.
MDP Group has a diverse network of dental laboratories in Australasia offering a comprehensive range of products, services and digital workflow
TrioClear is an MDP brand that offers fashionable clear aligner solutions that provides comfort whilst shifting and guiding teeth that ultimately improve
MDP wanted a campaign developed to launch the TrioClear brand into the Australian market. The brand already existed in the Asian market so we had
to work within the existing guidelines to provide messaging and a theme that would appeal locally to dentists and patients.
Keeping core components of the brand but simplifying them, along with using lifestyle imagery that would resonate with the Australian market, achieved this.
The Ideaseed Difference
Quite simply, we have a team of experts who are all good at what they do. From strategy through to design and implementation our team worked
together holistically to bring this launch campaign to life.
Ideaseed were thorough in gaining a deep understanding of the TrioClear product and target audience. Clear, consistent messaging and a simple and
clean design solution was developed for the launch campaign and applied across multiple mediums to achieve maximum exposure and impact.
Launch strategy, campaign theme and copywriting, exhibition stand design, brochure (s), posters, launch ad, pricelist, social media tiles, TrioClear mascot, workflow solution chart, Powerpoint presentation template.
The campaign was successful in promoting the TrioClear product in the Australian market place, and continues to grow as a brand.